Category Archives: Cost Per Click

Google Content Network Webinar

Tweet Learn more about Google’s content network with this webinar, which covers the following topics: – Content Network Overview & Advantages – Creating Campaigns: Targeting Methods, Structure, Keywords, Ad Text, Bidding – Optimizing Campaigns: Testing & Tracking, Placement Performance Reports – Common Questions – Q&A

SIMS 141 – Search Advertising: Dr. Hal Varian

Tweet Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world’s knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and … Continue reading

Think 2010: Four Winning Moves for 2010

Tweet With 2010 just around the corner, getting ahead of the recovery is top of mind. But where should a marketer focus? In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. On November 10, 2009, Google’s Bonita Stewart, … Continue reading

DC Ad Week & Google DC Talks Present – 10 Things You Don’t Know About Online Advertising

Tweet As part of our ongoing Google DC Talks series, and in conjunction with DC AdWeek, our panel covered the basics of interactive, search, display, and social advertising. Our panelists also discussed emerging trends and interesting uses of online advertising. Our speakers included the Interactive Advertising Bureau’s leader Randall Rothenberg, Google’s Peter Greenberger, AOL’s Robin … Continue reading

Using Google Analytics (Pt. 3)

Tweet www.blackdogeducation.com Are you not using analytics on your website? Even worse, are you using analytics but not paying attention to the data? This week Mike breaks how important Google Analytics is to website success. Topics Include – Sales Funnel – Sales Process – Tracking Opt-Out Rates – Website Optimizer – Web Master Tools – … Continue reading

Google’s Economic Impact – Georgia 5/25/10

Tweet On Tuesday, May 25th, Google unveiled our positive economic impact on Georgia at a press conference hosted at Ballard Designs. Google executive Maureen Schumacher was joined by Lt. Governor Casey Cagle and Ryan McKelvey of Ballard Designs. For more information, visit www.google.com

Should you change your facebook strategy now

Tweet www.frontrunner2020.com Katie Naranjo, CEO and co-founder of GNI Strategies, has been working in campaigns since she was six years old in Lufkin, Texas, volunteering for Bill Clinton. She continued her activism in Austin, serving during the 2008 election cycle as President of the College Democrats of America, an organization of over 100000 members. Katie … Continue reading

Google AdWords Back to School Webinar

Tweet This Back to School webinar highlights industry trends, profiles key demographics of your target audience, and provides tips to reach top influencers.

GDD-BR 2010 [2H] Earn Money from your Mobile App with AdMob

Tweet Speakers: Peter Fernandez Track: Google APIs Time slot: H [17:20 - 18:05] Room: 2 Level: 101 We’ll show you different strategies for monetizing your app with AdMob ads and help you figure out how much you can earn. We’ll also share enlightening data on the growth of the Android, iPhone and iPad platforms.

To Harness The Long Tail Online, Location Does Matter As Does Time

Tweet Google Tech Talk (more info below) April 4, 2011 Presented by Chetan Kumar. ABSTRACT There has been a tremendous growth in the amount and range of information available on the Internet. The users’ requests for online information can be captured by a long tail model. A few popular websites enjoy a high number of … Continue reading

One Year In…

Tweet Part of the 2011 GSB Entrepreneurship Conference. Moving from idea to implementation isn’t easy. Learn from recently graduated entrepreneurs about what it has taken to get their businesses off the ground: forming partnerships with co-founders; iterating on an idea and business model; developing the initial product or service; using a wide variety of resources; … Continue reading

Save Money with Google AdWords – A Guide to Keyword Match Types

Tweet www.koozai.com – Ineffective use of PPC keyword match types is one of the biggest drains of a Google AdWords budget. in this video we show you how to save money with Google AdWords by understanding the different keyword types and learning how to apply them in the best possible way. Discover the differences between … Continue reading

Q4 2010 Earnings Call

Tweet Nikesh Arora, Sergey Brin, Larry Page, Patrick Pichette, Jonathan Rosenberg and Eric Schmidt participate in Google’s Q4 2010 Earnings Call January 20, 2011.

Q2 2010 Earnings Call

Tweet Patrick Pichette, Jonathan Rosenberg, and Nikesh Arora participate in Google’s Q2 2010 Earnings Call July 15th, 2010.